Co-founder and Director of Strategy at Mule
Erika Hall is the co-founder and Director of Strategy at Mule. She has advocated for the importance of evidence-based design and strong language since the late 20th century. This represents decades of fisticuffs.
Her consulting practice focuses on helping organizations make better, more evidence-based decisions. This includes mentorship around creating a qualitative research practice, process redesign, as well as coaching and training in the form of talks and workshops for leaders and teams who just need a dose of expertise in a specific area
She is the author of Just Enough Research, now in its second edition, and Conversational Design, both from A Book Apart. Erika loves helping people overcome the often invisible organizational barriers to doing good work.
You can optimize everything and still fail, because you have to optimize for the right things. That's where reflection and qualitative approaches come in. By asking why, we can see the opportunity for something better beyond the bounds of the current best.