Communications Manager at COWBOY
Maxime was born and raised in Brussels. He grew up in a family passionate about art, culture and music.
Maxime graduated from IHECS in PR and Advertising then worked in NYC for a year at local Base Design office where he developed a new passion for branding and digital. He worked as a Digital Account Manager at Publicis Brussels delivering early digital campaigns for mega brands: Inbev, BNP, Carrefour, Renault.
Mr. Van Santen started working at ad agency McCann Brussels as Lead Digital Account Manager, then with the custom role of ‘Connection Planner’ and a focus to help clients get the best results out of their campaigns. There he found out what he loved doing the most: building strong brands that inspire.
Maxime joined Cowboy in September 2018 as 1st employee in marketing to build foundations of awareness and brand building with CEO Adrien Roose.
He enjoys bike riding, running, good beer and good food.